The world's largest jewelry brand is ditching mined diamonds – a more environmentally friendly option.
Pandora will soon exclusively use lab-grown diamonds.
The company's CEO says it's "the right thing to do."
He says it's cheaper too – lab diamonds cost about a third of what real diamonds cost.
The new collection – called Pandora Brilliance – will be rolled out in the U.K. first and then worldwide next year.
ncG1vNJzZmirk6e2sbzSp5ywq16YvK570q2mq6GVqHyxrc2dpquZXZ%2ByuLHLq7BmpZGgsrN506hkrKyfpXq2v8innmalmaOypXnDopimp56ZwHA%3D